Music Genre Research

House music is a genre of electronic dance music that originated in Chicago, Illinois, United States in the early 1980s. It was initially popularized in mid-1980s discothèques catering to the African-American,Latino American, and gay communities; first in Chicago circa 1984, then in other locations such as New York City, New Jersey, Toronto, Montreal, London, Detroit, San Francisco, Los Angeles and Miami. It then reached Europe, and since the early to mid-1990s, it has been infused in mainstream pop and dance music worldwide.

http://en.wikipedia.org/wiki/House_music 

Weekly update

This week we chose a song for our music video, the song we chose is vybz cartel pon de floor. We done quite a lot this week, we completed our audience research. We did our audience research in a way to help us understand more about editing a music video; we worked together in the editing room to make our research look the way it does. We also discussed ideas for our music videos and now have a better understanding of what we want.by next week i hope to have done my mood board done and have made contact with my artist.

Technical Analysis 2

 

Maroon 5 moves like jagger 

Although the genre of the song is different from the song we have chosen, I have decided to analysis this song because the concept is simple and also it quite an upbeat song like ours, so in a way both genres share some similar characteristics.

Cinematography 

The music video has 6 basic shots which are continually repeated through out the song, they use a long shot, medium shot, and extreme close up, low angle, close up over the shoulder shots. in the music video the camera is usually always in the same place cause the music video is made up of a lot of medium shots.

Mise en scene

The mise en scene for this video is quite 1980s, its very simple, they have a background of different flags which is where all the dancing takes place, it set in a studio like setting. The costumes chosen also match the concept of the video. Also the whole video has this old film look to it which compliments the mise en scene very well.

Editing 

The editing of this music video cuts to the beat of the song, the pace goes with the song very well.

The concept of the whole video is simple, its just a very fun concept, for our music video we want to have a similar concept with the influence of other music videos such as geek in the pink by jason mraz. Both videos have different people dancing in front of the camera or doing something random in front of the camera basically they are just going with the flow of the music. Our concept is just not wholly based on moves like jagger but other videos and our own ideas.

Technical Analysis

Technical Analysis Rizzle Kicks

Target Audience

after carrying out our audience research we have an understanding of who our target audience is
our Target audience are people aged 17-35
Vybz Kartel songs are targeted to a female and male audience

an example of the target audience is

 this is saima is she is an example of someone who part of our target audience, saima loves to dance and party. she likes music that has a beat to it. she is 18 years old. she is one of our tareget audience

we are not just targeting people that love to part and dance we are also going to try and expand our audience to people outside our target audience. 

Audience Research Evaluation

The audience research we carried out has helped us have more of an understanding of what the audiences expect to see in a house/electro music video.  One thing that many people suggested was dancer, which is one of the genre characteristics of house/electro, since the audience wants dancers in the video; it is some thing we should include in there as it appeals to them.  We also asked them about the favorite music videos, least favorite videos and favorite music genre. This is so that we can see what kind of music videos there enjoy and dislike by watching it, we asked about there favorite genre because we wanted to do research in to genre and look at those music videos and see if we can add those characteristic in to ours, we want our music video to appeal to a variety of audience, the age group we are aiming at are people aged 17-27+. Overall this piece of research has given us more of an idea of what to include and not to include in our video.

Audience Research